Rachel Nathan Designis a reminder to an individual of who they are and what they’re capable of accomplishing. The jewelry label is committed to channeling your energy into something beautiful, positive, and impactful. Understanding Rachel Nathan’s mission and brand persona , SWAI developed the editorial story ‘Resurgence’ which spotlights a moving force who has arrived in a city in pursuit of bigger opportunities for herself. This individual’s tale serves as a clarion call to go further, embrace your journey, and elevate your sense of arrival. The collaboration was then coupled with SWAI creating seasonal content of the brand’s latest collection supporting the social media advertising strategy and the brand’s long term-vision.
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